Fear. Impunity. Shame. There are many reasons why women are silenced every day. As a result, 93% of them don’t report harassment.

To raise awareness about that matter, on International Women's Day, TIM released Hit Silenciado: a voiceless song. Next, we invited women from all over Brazil to fill that gap with their stories. They sent us their verses and Agnes Nunes, Marina Sena & Cynthia Luz gave voice to this incredible project.

BETC HAVAS

CD Alexandre (Xã) Vilela, Ale Fernandes
AD Lu Saldanha
CW Ale Faria, Leo Almeida

To premiere 007 No Time to Die on Telecine, we selected the best influencers just like James Bond: “os bond tudo” (good at everything). Bond dança, Bond drink, Bond look, Bond… Danny Bond?

CD Fernando (Barça) Barcellos
AD Lu Saldanha, Yas Campbell
CW Bira Alves
Motion Pat de Faria, Cami Montano
Producers Érica Malugani, Isa Dabul, Kássio Araújo

2020 was a hard year for everyone and, in particular, for all Olympic athletes who had to postpone to 2021 their dream of competing in the Tokyo Olympics. Amidst so many challenges and without being able to have fans in the competition arenas, TIM joined the Brazilian Olympic Committee to do what it knows best: shorten distances.

Via the internet, we created an even greater connection between the athletes and the fans. The campaign featured documentaries about our ambassador athletes, as well as filters and stickers to be used on social media.

BETC HAVAS

CD Alexandre (Xã) Vilela, Ale Fernandes
AD Lu Saldanha
CW Renata Carvalho

To be the number-one brand among teens, we've created new Sprite cans with the top teenage problems that cause fights & disagreements. Along with the message, the apology: "Let's RFRSH?". Refresh will be the new slang for a sincere and fun way to leave all the problems behind and restart the friendship.

★ Award El Ojo de Iberoamérica, Jóvenes Profesionales Shortlist.

AD Lu Saldanha

When you buy the TIM Chip TOP SIM card, you have the best 4G coverage and unlimited access to the main social networks. So you feel like you have been invited to an internet party.

The campaign brought this party to life in a TV spot hosted by the musical duo Simone & Simaria. The digital influencers Diva Depressão and the internet phenomenon Junior Groovador also showed up, among other web celebrities and memes.

BETC HAVAS

CD Alexandre (Xã) Vilela
AD Lu Saldanha, Marcelo de Holanda, Ana Novis
CW Ivan Simas, Sabrina Villar

To raise awareness to pollution in Guanabara Bay, Menos1Lixo teamed up with a group of divers to collect the garbage thrown in the olympic waters. Then, these objects went on sale at the two largest online retailers in Brazil and at a luxury mall in Rio. The products stood out for their extravagant prices, which actually referred to their environmental cost.

★ Awards Facebook Awards, Lusos, El Ojo de Iberoamérica, Wave Festival, FePI, Abap de Sustentabilidade.

Agência3

AD Lu Saldanha
CW Maria Clara Cardão

Following the concept of Coca-Cola TV spot “Christmas Rules”, we made an web video that highlights the affirmative values behind every rule. The video shows how the activation happened on Azul Airlines flights, at Viracopos International Airport and also at a charity institution. Christmas Together Rules reached around 2.5M views in one week.

Geometry

CD Ricardo Leme Lopes
AD Lu Saldanha

Multishow Colab is the new original show of Música Multishow YouTube channel. Host by Rô, the show it’s about music production, so each episode a new exclusive collaboration track is released. Inspired by collabs, I created their visual identity by mixing colourful duo tones and overlays.

Multishow Colab airs every tuesday at 8pm at Música Multishow YouTube channel.

Design Lu Saldanha
Motion Marcelo Seroa

Elephant Parade runs the world’s largest art exhibition of decorated elephant statues. Created to raise awareness for the need of elephant conservation, it took place in more than 15 countries & was visited by about 100M people so far. Geometry was invited to create the VIS of the Rio edition & I had the opportunity to create one of the Elephant Parade statues.

I created the Girl Power Mosha inspired by Mosha, the first elephant in the world to use a prosthetic leg due to a landmine injury that she suffered when she was just a baby.

My role was to design & paint an elephant statue

To get closer to the young audience, Petrobras Premmia was at Lollapalooza Brazil with two stands. One for the entire audience & another inside the Lollalounge: a VIP experience with a lounge to relax, make-up & enjoy a photo booth where you can take photos & make gifs to share online.

Inspired by Simon (game), we created Batalha Premmiada: a battle with four electronic drums in which competitors had to repeat a random sequence of sounds & colors. The grand prize? Stay in front of the Lollapalooza's main stage.

Geometry

CD Ricardo Leme Lopes
AD Vitor Araripe, Lu Saldanha, Marcelo Ramos
CW Fábio Maia, Bernardo Medina
PD Leo Mangiavacchi, Patricia Riceli

Playing with bright colors, we created disruptive packages for the new Minute Maid's coconut water line. Our design stand out in a universe where all the other coconut water brands look all the same.

Geometry

CD Ricardo Leme Lopes
AD Vitor Araripe, Lu Saldanha